For decades, Americans have had a strong attachment to their vehicles. As vehicle prices continue to rise, more drivers are choosing to upgrade and modernize their existing cars instead of purchasing brand-new vehicles. This trend is creating a massive opportunity for automotive smart upgrade products such as push start systems and keyless entry systems.

The Average Vehicle in America Is Older Than Ever

According to S&P Global Mobility, the average age of vehicles on U.S. roads reached 12.8 years in 2025 — the highest level ever recorded.

Key Statistics:

  • 289 million light vehicles currently operating in the United States
  • Average vehicle age: 12.8 years (record high)
  • Passenger cars average: 14.5 years old

Why Americans Are Keeping Their Cars Longer

1. New Cars Are Extremely Expensive

The average price of a new vehicle now exceeds $45,000 in many segments. Instead of replacing their cars, drivers are investing in upgrades.

2. Modern Vehicles Last Longer

Many American drivers now expect vehicles to last 150,000–200,000 miles or longer.

3. Drivers Want Modern Features Without New Car Payments

Upgrading an existing vehicle is far more affordable than replacing it entirely.

The Smart Upgrade Market Is Growing Rapidly

More than 110 million vehicles in the United States are currently within the prime aftermarket age range of 6–14 years old.

Prime Upgrade Market Size: 110+ million vehicles in 6–14 year age range. Ideal for push start and keyless entry upgrades.

Why Push Start Systems Are Especially Popular

A push start upgrade instantly modernizes the driving experience by adding one-button engine start, keyless convenience, and enhanced anti-theft functionality.

DIY Culture Is Driving Demand

The United States has a huge automotive DIY culture. Many drivers enjoy installing upgrades themselves, saving money on labor costs.

The Bottom Line: Smart automotive upgrades such as push start systems and keyless entry are perfectly positioned to meet this growing demand.

Interested in upgrading? View our push start systems or contact our support team.